What happens to the bibliographic reference when What happens to the bibliographic reference when scientific publications turn from printed publications to online ones? At first glance, very little: a hyperlink to this work's online position may be added to the usual bibliographic information. However, even GOST R 7.0.5–2008 'Bibliographic reference,' which was published more than 10 years ago, already provided for specifying two additional online attributes in this reference: the date when the author of the reference last accessed it, and the date when the version of the publication used by the author was posted. Over the years, much has changed in this area, and some of the old hyperlink attributes have lost their relevance. However, through increased capacity of cross-domain solutions, now there is the technical possibility to include dynamically important to online reader information in the text of online bibliographic reference. In particular, the number of visits to work yesterday and total visits from the date of posting, the number of references to this work according to Google Scholar and/or Crossref, the date of the latest available revision of the text, etc. are in high demand by online readers. Discussion of such opportunities becomes especially relevant in connection with the planned development of a new Russian state standard, 'Online bibliographic reference.'